Content ‘Cut-Through’ One of Legal Industry’s Biggest Challenges
BY Robert John Tasker |
Given the challenges that business has faced the world over in the past year has revolved around an obscure virus that has ravaged most aspects of daily life, it is unsurprising that many firms in the legal industry are looking at their communications effort in 2021 for the type of “cut-through” that will elevate key messaging related to their service offering and brand identity across a multiple of practices.