4 ASIAN LEGAL BUSINESS – INDIA E-MAGAZINE JULY-AUGUST 2024 Safir Anand senior partner & head of trademarks, contractual and commercial IP, Anand and Anand Safir Anand, a leading intellectual property expert at Anand and Anand, has over 29 years of experience specialising in trademarks, commercial and contractual IP, and IP strategy. Anand’s impact is particularly notable in the fashion industry, where he has pioneered the recognition of IP as a tangible asset. His work has empowered top designers, like Sabyasachi, to protect their creations, facilitating significant brand growth and deterring infringement. Anand’s expertise has also driven corporate stake acquisitions, such as Reliance’s investment in the Manish Malhotra brand. His team also worked on getting the selvedge design of fashion designer Rajesh Pratap Singh registered. Anand’s influence extends beyond fashion, notably, his team has achieved unique trademark protections, such as registering Lupin’s inhaler as a 3D mark and advising Gilead Sciences on unique trademark protection of Remdesivir vials with blue cap. In 2024, his team secured well-known trademark status for major brands like Titan, Tanishq, INDIAMART, Bharat Benz and PVR. Between April and June 2024, his team concluded a record 730 trademark opposition matters and obtained orders in their favour. Safir Anand conceived and executed IP Feast, a unique IP festival that brings together homegrown brands, speakers, artists, and thinkers from across India to celebrate and promote #Indianess, entrepreneurial spirit including sustainable ventures. After successfully conducting the first edition in May 2023, IPFeast 2.0 was held in Delhi in December of 2023. Contributing to the success of G20’s Indian edition, Anand gave his suggestions to the ‘Indian Council for Research on International Economic Relations’ (ICRIER), India’s premier economic policy for its study on ‘India’s Creative Economy’. Safir Anand provided branding exercises and business strategies to various prominent festivals, including the worldrenowned Jaipur Literature Festival (JLF). Given his branding exercise and business strategies, the JLF gained foothold in various countries outside of Asia. The festival practice went alongside branding activities and co-creation of IP plus the inception of ‘Chrysalis’, a coffee table book on brands made in India. Anand is also an accomplished author, having penned “India Unboxed”, a book that celebrates the distinctiveness of Indian brands and culture. The book reflects his deep engagement with the Indian creative economy and offers insights into the IP landscape. Anand and Anand, under his leadership, is renowned for its client service approach, balancing legal pragmatism with commercial realities. The firm provides comprehensive IP solutions, addressing complex challenges across various forums. It is committed to innovation and offers creative solutions that tackle the root causes of IP issues. The firm’s culture thrives on challenges, creative thinking, and continuous improvement, positioning it as a leader in the evolving field of intellectual property. Manisha Chaudhary managing partner, UKCA and Partners Manisha Chaudhary, managing partner at UKCA and Partners, is a seasoned lawyer based in New Delhi, specialising in dispute resolution, restructuring and insolvency, corporate M&A, private equity, and securities law. With 14 years in the legal field, Chaudhary has demonstrated her prowess in handling complex legal matters and guiding her firm through significant transformations. Chaudhary’s career at UKCA and Partners began in 2010, and after a brief stint in the United States, she returned to the firm, eventually rising to the position of managing partner in 2015. Her leadership has been pivotal in revitalising the firm, addressing challenges related to work environment, revenue, and client engagement, and steering it towards recognition in various legal rankings. In the spotlight INDIA SUPER 50 LAWYERS 2024 Continuing its tradition, ALB features leading private practitioners in India known for their outstanding client service. These lawyers were chosen based on direct client recommendations to ALB, showcasing their dedication to client needs and exceptional legal expertise. LIST BY ASIAN LEGAL BUSINESS, TEXT BY BINGQING WANG
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