32 ASIAN LEGAL BUSINESS CHINA • 亚洲法律杂志-中国版 AUGUST 2023 work to win long-term clients in a stable and sustainable manner by making organized and professional statements in the industry. For better collaboration, team members should see each other as their first customer under the idea of ‘all for one and one for me’. All the members are honest with each other even in friction or conflict. Then collaboration is more and more valuable.” Chen Jun believes that building a high-performing team is the premise for the provision of quality services. That requires increased investment in internal team building and talent training. With better professionals and services, a team can meet the growing needs of clients and adapt to market changes. Chen shares some specific ways to improve the overall team quality, including regular team training, periodic writing of professional articles, new channels of communication with clients, and active participation in industry research. Moreover, cooperation between teams within the agency is particularly important. “Private equity investment often involves the concentration of undertakings. At AnJie Broad Law Firm, the insurance team and the antitrust team are working together to take business operator concentration into account when dealing with equity investment business, thus preparing for clients in advance.” Chen introduces. As far as the observation of Cheng Yang, a senior partner at Lantai Partners is concerned, nowadays, there are more and more systematized demands, which are not only for individual cases or individual consultation, but also for lawyers to give overall legal solutions. “This determines that one lawyer or one team can no longer satisfy the needs of the clients, but needs to be organized to meet the systematic needs of the clients. Lantai Law Firm is also based on the needs of clients and is constantly polishing its ‘integrated’ organization, so as to respond to the legal needs of clients of different specialties, different regions and different levels. At the same time, lawyers need to add a ‘management’ perspective to their profession, and as they participate in the management of the firm and lead the team, they are better able to understand the management logic behind the systematic needs of their institutional clients.” Says Cheng Yang. FUTURE VISION Looking ahead, Qian Xin, though satisfied with his orientation and goal fulfillment, still wants to accumulate knowledge and experience in private wealth and family succession to further build up his reputation and professional image. Qian admitted that “good wordof-mouth and client testimonials are the most powerful branding components. I want to get better at what I do. With integrity and professionalism, I think I can exceed the client’s expectations and earn their trust and recommendation.” Su Xiaorong wants to promote himself and his team by “winning battles”. “First, tax-related cases are often large and complicated. We work to win a case or represent an influential case every year. I think this is the best way for a tax litigator to build a brand identity. Second, professionalism should be a focus for promotion. We are considering the publication of a collection of typical cases. Third, we plan to launch publicity campaigns targeting key industries for tax audits to help develop potential customers.” Personally, Cheng Yang hopes that she can have a wider and deeper expansion in her professional field, with human resources legal service as the main line, and make some achievements in corporate compliance. At the same time, she keeps thinking and practicing team building and firm management, so that the organization and management can contribute more to the development of lawyers as well as law firms. As far as team building is concerned, Cheng expects to train the Lantai labor team into a team that can win and dare to win. “Each member of the team should have the ability to fight independently and collaboratively; each lawyer should be able to play the leading role and be willing to play a supporting role. In addition, I also hope to empower the team members and iterate with the goal of serving clients more efficiently.” She tells ALB. 2023 ALB CHINA CLIENT CHOICE QIAN XIN 钱欣 Joint & Win Partners 上海正策律师事务所 SU XIAORONG 苏小榕 Topwe Law Firm 福建拓维律师事务所 TIAN SHAOQING 田韶卿 Lantai Partners 兰台律师事务所 WEI YONGPENG 卫永鹏 V&T Law Firm 万商天勤律师事务所 WU WEIYI 吴卫义 Hairuo & Partners 上海海若律师事务所
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