13 ASIAN LEGAL BUSINESS CHINA • 亚洲法律杂志-中国版 WWW.LEGALBUSINESSONLINE.COM/CHINA COVER STORY out integrated professional transformation based on market feedback, which is conducive to integrating resources and driving professional development.” Li shares that the marketing department has driven Blossom & Credit’s operating efficiency so that the firm achieved substantial revenue growth last year. CHINA COMMERCIAL LAW FIRM: GLOBALIZATION AND TALENT Shenzhen-headquartered China Commercial Law Firm has been pursuing large-scale development for many years. It continued this journey even during the three difficult years of the pandemic, establishing 40 offices and rapidly increasing both headcount and industry reputation. Although global economic growth remains sluggish in the “post-pandemic era”, the firm has never paused its rapid growth. In the past year, it added 260 fee-earners, and set up new offices in Nanning, New York, Hetao, Shanghai, Yangzhou and Chongqing, bringing the total number of offices to 51 worldwide. Zeng Tieshan, Director of the Executive Committee of China Commercial Law Firm, shares the strategies behind the firm’s market presence. In 2023, the firm embarked on the strategy of venturing to north and south China while expanding in east and west China, which aims to achieve coordinated development among regions by opening offices across the country. “Specifically, the Yangtze River Delta region sits at the core of our ‘east China’ strategy, and the stable growth of the Shanghai office is of great significance to us for achieving the 2.0 goal of becoming a large firm.” At the same time, leveraging its head office location, the firm has identified free trade zone legal services as a strategic focus. “Especially in frontier places such as the Shenzhen Qianhai Free Trade Zone, the Hainan Free Trade Port and the Futian Hetao ShenzhenHong Kong Science and Technology Innovation Cooperation Zone, we have already gained significant advantages by providing high-quality legal services.” According to Zeng, China Commercial Law Firm has created a five-in-one free investment and mergers and acquisitions, etc., bringing in more than 150 professionals. The firm now has over 400 employees, four times that of the same period last year. Li says that post-reorganization, the firm has also upgraded its branding, including by changing its English name from “Bastion” to “Blossom & Credit”, “which fits the credit legal services team’s vision of ‘achieving longterm prosperity with integrity’, and also shows the firm’s unremitting pursuit of prosperity and honest business practice”. “It is regrettable that we did not seize the trend of law firm upscaling more than ten years ago, but the addition of new members and new teams last year has rejuvenated this established brand and injected fresh blood,” adds Li. The addition of new teams is not just an increase in the number of people. It has helped the firm achieve the effect of “1+1>2”. According to Li, the smooth transfer of new teams has enabled Blossom & Credit to rapidly grow the number of offices. In the past year alone, it added 11 new offices in Shanghai, Guangzhou, Shenzhen, Suzhou, Chengdu, Wuhan, Hangzhou, Nanjing, Tianjin, Hefei and Shenyang. In addition, the credit legal services team led by Li previously had a dedicated marketing department for market promotion, business development and client acquisition, enabling lawyers to focus on practice. “After Blossom & Credit absorbed the team, this model was immediately rolled out to the entire firm, and a general marketing department is established to be responsible for front-line development of the overall national legal services market.” “The marketing department has efficiently expanded our previous relatively monotonous service into a fullservice model with a wide range of offerings, giving clients more choices and greatly enriching their “one-stop legal services” experience, which has naturally increased clients’ willingness to pay for our services. This is a successful breakthrough in creating incremental business on top of the existing client base.” “Led by the marketing department, our practice groups have also carried BEIJING JAVY LAW FIRM 北京嘉潍律师事务所 BEIJING SHENGCHI LAW FIRM 北京声驰律师事务所 BEIJING TIANTAI LAW FIRM 北京天驰君泰律师事务所 BLOSSOM & CREDIT LAW FIRM 北京市邦盛律师事务所 CHINA COMMERCIAL LAW FIRM 华商律师事务所 DOCVIT LAW FIRM 道可特律师事务所 GAOPENG & PARTNERS 高朋律师事务所 GUANGDONG KING & WIN LAW FIRM 广东青狮云岸律师事务所 HAI RUN LAW FIRM 海润天睿律师事务所 HYLANDS LAW FIRM 北京浩天律师事务所 KING & CAPITAL LAW FIRM 京都律师事务所 LANDING LAW OFFICES 兰迪律师事务所 LEAQUAL LAW FIRM 两高律师事务所 SHANGHAI BRIGHT WAY LAW OFFICES 上海市百汇律师事务所 SILKROAD, ANCHORITE AND SAGE LAW FIRM 锦路安生律师事务所
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