11 Asian Legal Business | January 2025 Cover Story According to Zhou, with this proactive service mindset, ZY Partners has been advising top clients in many industries for years, accumulating competitive advantages in consumer goods such as clothing, smart home, cosmetics, and electronic products. Jinwen’s services also reflect its initiative to stay ahead of clients. As Huang says, “Jinwen divides team expertise into specialized areas and integrates internal and external expert resources to provide clients with more professional, easily implemented solutions. We actively empower clients based on each case or project, moving beyond superficial services to ensure clients feel they’re getting better value for money.” Starrise adopts a unique approach of specialized task division. “When we receive a legal services project, we first understand the company’s business model and industry. During services, we showcase the multi-disciplinary integration of our contentious and non-contentious legal services, such as administrative, civil, criminal, and compliance legal services,” explains Cheng. “For example, in a case involving an entrepreneur suspected of organized crime, Starrise formed a team of criminal, civil and commercial, and compliance lawyers to comprehensively screen the administrative, commercial, and criminal risks of the entrepreneur’s group operations. We provided comprehensive legal advice on risk assessment, response, and development of rules and mechanisms. During the subsequent investigation stage, we managed to quash multiple alleged charges against the entrepreneur.” To Yu, compared to large firms, Jin Lue, as a boutique firm, “is more efficient in response, decision-making, and execution, enjoys more advantages in providing professional, dedicated and collaborative services, and offers a more personal touch in accompanying, comforting, and motivating clients. This is the direction that Jin Lue has always pursued and strived for.” Sailing against the tide While constantly growing, the winning firms have also felt changes in the current market environment. As Huang puts it, “the current market environment is very different from ten years ago. Like others, the legal industry is experiencing excessive and unhealthy competition.”
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