12 Asian Legal Business | January 2025 Cover Story “Jinwen faces one main challenge. To maintain our market positioning as a boutique firm, we must have a highly competent professional team, resulting in high costs. However, many clients adopt the ‘lowest bid’ policy when procuring legal services, which puts greater fee pressure on our team.” Jinwen responds by continuing to focus on its strong areas while actively entering new areas such as ESG, carbon peaking and carbon neutrality, digital economy, and artificial intelligence. “With long-term efforts and communication, more clients have gradually accepted our positioning as a ‘boutique firm,’ and we believe Jinwen will uncover more cooperation opportunities,” says Huang. Cheng points to increasingly fierce market competition. “Large firms dominate the market with advantages in brand, resources, and size. There’s also an influx of emerging legal technology companies and consulting firms. Additionally, clients are increasingly demanding regarding the quality and efficiency of legal services.” To stay competitive, Cheng believes firms need to continuously sharpen their core competitiveness and market influence. In the past year, Starrise, responding to national requirements on corporate compliance building, assisted enterprises in improving governance structures and management systems, and strengthening comprehensive compliance development. To Zhou, economic slowdown means that demand for both traditional and cross-border services has weakened, and enterprises’ requirements for refined and specialized IP services have further increased. ZY Partners has made inroads in emerging practice areas after active exploration, “such as providing AI infringement risk assessment solutions for Internet industry clients and assisting traditional consumer goods clients with the development and implementation of new AIGC-related brands.” Looking ahead, the firm will continue specialization, building up professional expertise, teams, and technology. Yu says Jin Lue will seize the opportunity of strong demand for securities compliance legal services, focusing on providing integrated services, to make its securities compliance services enter the first tier in administrative, civil, and criminal law aspects within three years, and lead the industry in comprehensive ranking. Jinwen plans to establish branch offices and beef up its global services capabilities. Huang says Jinwen has already established a presence in Guiyang and Inner Mongolia, with Shanghai potentially next. “We’ll follow the principle of prudent expansion and enhance exchange and cooperation with international professional teams to provide strong support for clients going global.” Starrise will continue its elite team strategy. “We’ll step up cooperation with other firms, platforms, and institutions to enhance our visibility and influence. Internally, we’ll implement the DEI (diversity, equity, inclusion) strategic plan to build an open and inclusive work environment, attract and retain diverse professional talents, and groom more second-generation partners,” says Cheng. “2025 ALB China精品律所”榜单上的15家律 所拥有的合伙人数量平均不超过10人，但在过去 12个月中取得了客户量和业绩的显著增长，最高 的收入增长百分比超过100%。其中10家律所首 次上榜，呈现出精品所市场的较快演变。 这些律所中，有多家“术业有专攻”，深耕证券 合规、私募基金、知识产权、生命科学和医疗健康等 不同领域及行业；也有的面向特定国别客户、以涉 外业务为核心；此外，还有部分能够提供多领域、 综合性法律服务。
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