29 ASIAN LEGAL BUSINESS CHINA • 亚洲法律杂志-中国版 WWW.LEGALBUSINESSONLINE.COM/CHINA With twenty years of experience, Yu is well versed in the field of law services in China’s capital market, displaying extensive knowledge in comprehensive services for private financing, direct investment, mergers and acquisitions, restructuring, compliance, and securities issuance. She focuses on industries such as production and living services, high-tech technology, TMT, education, new energy etc., completing dozens of full-process projects. In the extremely unstable market environment in 2023, Yu led her team to assist clients in completing multiple transactions with her years of accumulated professional experience, innovative ability to solve problems efficiently and seamless cooperation with external service providers. Serving as the buy-side counsel, she assisted A-share listed company Jia Man Apparel in the acquisition of IP assets held by Wolverine Worldwide’s Hush Puppies brand in Greater China. Jia Man Apparel has expanded its operation including “Water Child” among other high-end children’s brands from design development to promotion to supply chain management to sales etc. The Wolverine Worldwide has a history of over 140 years and is one of the world’s leading designers, marketing authorizers for branded footwear, apparel, and accessories. Through this IP asset acquisition, Yu along with her team assisted Jia Man Apparel to expand its own brand camp helping it to achieve differentiated development strategies and multi-channel market layouts. Yu also acted as a sell-side counsel assisting a leading internet home decoration enterprise in a niche market being sold entirety to a large new home service platform listed company with the transaction scale nearly two billion Renminbi yuan. In these cross-border or time-consuming complex transactions, Yu along with her team provided comprehensive legal services including mergers and acquisitions, intellectual property, taxation, foreign exchange compliance, and anti-monopoly, etc. Moreover, Yu continues serving Fortune 500 companies and multiple listed companies providing prudent compliance reviews, transaction processing, and post-investment management related legal support for their industrial investment. Simultaneously, as some enterprises consider exploring new business areas, developing new operational models, expanding overseas supply chain and down-to-earth operations in overseas market in recent years responding regulatory requirements or geopolitical changes, Yu provided to her client legal services with a compliance and forward-looking perspective. Yu is one among lead figures in Tian Yuan providing Chinese law services concerning overseas listing. Her subjectmatter expertise in both corporate mergers and acquisitions, high-tech, new economy and varies industries, has led her to formal recognition as one of the best lawyers in the capital market for long term period. She was named ALB’s (Asia Legal Business) Top 15 M&A Lawyers in year 2018. She was named Recommended individual by Chambers Asia Pacific and Chambers Global from 2019 to 2023. She was also nominated as the Dealmaker of the Year at the ALB China Law Awards 2022. Yu believes that her motivation is driven by her reverence towards law service and her job satisfaction comes from employing her profession, knowledge and information to support others to achieve their transaction goals. 朴昱律师执业20年，是中国资本市场法律服务领域难 得的多面手，谙熟企业私募融资、投资与并购、重组、合 规、证券发行的全流程综合法律服务，聚焦在生产生活 服务、高新技术、TMT、教育、新能源等行业，先后完成 了数十个资本市场全流程项目。 2023年极度不平稳的市场环境下，凭借多年积累 的专业经验、创新高效解决问题的能力、与外部服务商 的无缝合作，朴昱律师带领团队协助客户完成了多项交 易。朴昱律师作为收购方律师，协助A股上市公司嘉曼服 饰完成了对Wolverine World Wide集团持有的暇步 士(Hush Puppies)品牌在大中华区IP资产的收购。嘉 曼服饰开拓了包括”水孩儿”在内的童装中高端品牌从 设计研发、推广、供应链管理到销售等各个核心环节的 运营。Wolverine集团已有140多年的历史，是世界领 先的品牌鞋类、服装和配饰的设计商、营销商和授权商 之一。朴昱律师和团队通过此项IP资产的收购，协助嘉 曼服饰扩充了自有品牌阵营，助力其实现差异化发展 战略和多元化全渠道市场布局。 朴昱律师还作为出售方律师，协助某细分市场头部 的互联网家装企业整体出售给一家大型新家居服务平台 上市公司，交易规模近二十亿人民币。在这些涉及跨境 或耗时的复杂交易中，朴昱律师和团队提供了并购、知 识产权、税务、外汇合规、反垄断等全方位的法律服务。 此外，朴昱律师还继续服务于世界500强企业、多 家上市公司，为其产业投资提供审慎的合规审查、交易 处理、投后管理相关的法律支持。同时，一些企业近年 为响应监管要求或者地缘政治变化而考虑开拓新的业 务领域、拓展供应链、业务出海及落地经营等新的营运 模式时，朴昱律师也客户提供合规及具有前瞻视角的 法律服务。 朴昱律师是公司境外上市中国法律服务带头人之 一，她在公司并购及高新技术、新经济和多行业的服务 专长，使得她成为长期以来资本市场最好的律师之一。朴 昱律师曾于2018年获评ALB (Asia Legal Business) Top15并购律师、钱伯斯(Chambers & Partners)亚 太法律指南和全球法律指南2019-2023多次的境外资 本市场推荐律师个人，以及ALB 2022年度境内交易律 师提名。 朴昱律师说她的工作动力来源于对法律服务的敬 畏，以及当自己运用专业、知识和信息为客户成就了他 们的交易目的，自己也能获得成就感和满足。 Piao Yu, Tian Yuan Law Firm 朴昱，天元律师事务所 DEALMAKERS
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