28 ASIAN LEGAL BUSINESS CHINA • 亚洲法律杂志-中国版 MAY 2024 CHINA IP RANKINGS is not enough to address their needs. Through strategic collaboration with foreign counterparts, we provide a full range of services including brand building, brand acquisition, brand licensing, market access, and compliance review.” “Chinese companies expanding in Europe and the Americas can enjoy legal services, from preliminary market research and brand strategy positioning to specific legal enforcement such as trademark registration and patent protection, and to compliance review for market access. As a result, clients can not only enter new markets legally, but maintain a competitive edge in the complex international business environment,” Zhu notes. In the past few years, Tiantai has represented quite some Chinese enterprises and institutions in their trademark cases overseas, including the Center for Language Education and Cooperation of the Ministry of Education, the Industrial and Commercial Bank of China (ICBC) headquarters, China Gold, CCTV Animation Group, China Copper, Baidu, Kingsoft, Shuanghui, and Heng’an. The typical cases include global trademark “HSK” registration application for the Center for Language Education and Cooperation; and Baidu’s defence against trademark squatting in Singapore and the European Union. To address IP challenges overseas, Ma Xiang advises “enterprises to pay more attention to overseas trademark protection and move earlier to protect themselves from trademark squatting. Once any infringement is found, they need to respond quickly. And they need to get ready to fight a protracted war. Defending rights overseas is prolonged, time-consuming, and costly.” Yang Xun emphasizes the growing awareness of Chinese enterprises to plan IP layout across the board in recent years. “Despite legal similarities, the markets in China, Southeast Asia, and the EU are perceived differently. We need to direct • Tian Yuan Law Firm 天元律师事务所 • TianTai Law Firm 天驰君泰律师事务所 • ZY Partners 北京市正见永申律师事务所 TIER 3 三类 • AnJie Broad Law Firm 安杰世泽律师事务所 • Anli Partners 安理律师事务所 • Beijing TA Law Firm 北京韬安律师事务所 • Commerce & Finance Law Offices 通商律师事务所 • DaHui Lawyers 达辉律师事务所 • East & Concord Partners 天达共和律师事务所 • FenXun Partners 奋迅律师事务所 • GEN Law Firm 己任律师事务所 • Globe-Law Law Firm 高文律师事务所 • Haiwen & Partners 海问律师事务所 • Han Kun Law Offices 汉坤律师事务所 • Jingtian & Gongcheng 竞天公诚律师事务所 • JunZeJun Law Offices 君泽君律师事务所 • Kangda Law Firm 康达律师事务所 • Kangxin Partners, P.C. 北京康信知识产权 • Landing Law Offices 兰迪律师事务所 • Llinks Law Offices 通力律师事务所 • SGLA Law Firm 中联律师事务所 • Tahota Law Firm 泰和泰律师事务所 • Watson & Band 华诚律师事务所 • W&H Law Firm 炜衡律师事务所 • Yuanda China Law Offices 元达律师事务所
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