6 ASIAN LEGAL BUSINESS – INDIA E-MAGAZINE MAY-JUNE 2023 are in a position to provide sound advice to our clients in the face of such diverse challenges. ALB: How has your firm adapted its strategies and services to set itself apart from competitors when it comes to servicing domestic and international clients? Anand and Mittal: Anand and Anand has set up a new practice area, the Digital Group, which is dedicated to assisting our clients with issues thrown up by new and emerging technology. The focus of our Digital Group will be assisting in all aspects of law, i.e., litigation, compliance, and policy. Recently, we provided our inputs and feedback in guiding the preparatory phase of Responsible AI Guidelines for Generative AI, published by NASSCOM. Not just that, we have made some path-breaking tech overtures within the firm, that too without the involvement of any third party. We have created Patent Automation Module which auto-fills Patent Form I in under five minutes as against 45 minutes when filled manually. It even breaks captcha without human intervention. Another app sifts through bulky trademark journal in a matter of few minutes. Such like Apps end up generating more hours for lawyers at the firm to engage constructively with clients and continue to innovate. Singh and Jha: Our firm has adapted its strategies and services in several ways to deliver exceptional value and meet the unique needs of our clients. We strive to differentiate ourselves by providing specialization and expertise in intellectual property and technology law, media, and telecommunications. With over three decades of experience, our dedicated team of lawyers has developed a deep understanding of these areas, allowing us to provide comprehensive and specialized legal solutions tailored to meet our clients’ specific requirements. We place a strong emphasis on a client-centric approach, taking the time to understand our clients’ objectives and challenges. This enables us to develop customized legal strategies aligned with their business goals, ensuring personalized attention and effective solutions. As a firm representing clients from across the globe, we have gained valuable insights and a global perspective to effectively serve our international clients as well as domestic clients. We understand the complexities of crossborder transactions and international legal frameworks to the domestic legal framework, allowing us to provide seamless support to clients with global operations as well as domestic operations and address their unique legal needs. Furthermore, we embrace the use of advanced legal technology tools and platforms to enhance our services. By leveraging technology, we streamline processes, improve efficiency, and deliver cost-effective solutions to our clients. Our focus on staying up to date with legal technology allows us to provide innovative and forward-thinking legal services. We also believe in the importance of thought leadership and knowledge sharing. Our lawyers actively contribute to industry discussions, publish articles, and participate in conferences and seminars. By sharing our insights and expertise, we aim to position ourselves as trusted advisors and contribute to the collective knowledge of the legal community. Additionally, we have established collaborations with law firms and professionals globally, enabling us to provide comprehensive support to our clients with international operations or legal needs. These partnerships allow us to extend our reach and deliver seamless legal services worldwide. Ultimately, our commitment to excellence drives everything we do. We consistently strive to provide exceptional quality, conducting thorough research, paying attention to the minutest of details, and ensuring seamless communication. By upholding the highest standards of professionalism and ethics, we aim to build enduring relationships with our clients. Sinha: In today’s regulatory landscape, lawyers need to work collaboratively across teams to find innovative solutions in a wide range of sectors. The challenges faced by our clients – whether in deals or advisory matters can result from a wide range of areas such as data protection, competition law, to e-commerce and consumer protection regulation. As a firm, we tend to follow a taskforce-based approach to all our significant matters. This brings partner led attention from practitioners with diverse viewpoints – resulting in better outcomes in any situation. Additionally, we think the law firm remuneration model may undergo a change in the coming years. While standard pricing models such as hourly billing rates will continue, increasingly clients may be willing to take a value billing approach – where they pay for services based on the complexity of the problem and its criticality to the business. Singhania: As a firm, we have consciously chosen to focus solely on the sports, gaming, med-tech, and entertainment sectors as our key areas of operation. Having been part of the industry for the past decade, Krida Legal is routinely involved not only with various industry bodies but has also been involved closely in providing advisories to various state and central governments grappling with policy decisions, be it on the sports or the gaming side of things. On account of our unique mode of operation and the multitude of assignments handled and delivered to the satisfaction of our clients, Krida Legal has developed a unique insight in relation to the dynamics of the sports, gaming and entertainment sectors. Our regular interaction with major stakeholders in these sectors provides us with an edge over others in the sense that we always seek to understand the industry and the commercial requirements of our clientele before we provide legal solutions to them. We possess an innate understanding of the best international practices in each sector of our operations which has been instrumental in the execution of our strategies effectively in order to service our clientele’s requirements. Lastly, proactive risk management is a key element of our service offering. We understand that clients not only require legal solutions but also seek proactive strategies to mitigate potential risks. We go beyond reactive legal advice by offering proactive risk assessment and mitigation services.
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