In this edition of ALB Insights, we took a closer look at marketing heads within law firms, who have a growing role in helping their employers meet targets. We also provided a snapshot of Sri Lanka’s growing legal market and spoke to Orrick, which recently celebrated two decades in Tokyo.

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Getting the word out: Marketing professionals can offer law firms a critical competitive edge

In an increasingly competitive industry, law firms cannot afford to rely on reputation alone. Being able to communicate expertise and achievements to the market is vital, as is working on finding new clients. As such, firms are relying more and more on specialised marketing personnel, which means that the role of a chief marketing officer (CMO) is gradually growing in importance. By Raj Gunashekar

Resurgent Sri Lanka seeing an upswing in legal work

For decades a war-torn country, Sri Lanka has seen something of an economic boom since peace came to the island. As investment flows in from India, China and beyond, lawyers are finding themselves being kept extremely busy, finds Raj Gunashekar.

Orrick marks 20 years in Tokyo: ‘It’s essential to offer one-stop shopping’ 

San Francisco-headquartered Orrick Herrington & Sutcliffe opened its first permanent office abroad in Tokyo in April 1997. As the firm celebrates 20 years in the city, John Kang speaks to Tokyo office leader Mark Weeks about growth, challenges and the Japanese legal market.