After building RPC's Asia offerings in Hong Kong for six years, Antony Sassi returned to London as global managing partner of the commercial disputes-focused firm. In the wake of shifting geopolitical tides, Sassi believes international law firms in Asia must be adaptable, sector-specialised, and client-focused to succeed.
“The recent actions of the Trump administration have added another layer of unpredictability, and we are waiting to see the longer-term impact on global trade, sanctions, and cross-border investments. This is where I see the role of law firms and their teams not only as legal advisors but as strategic partners who are at the forefront of helping clients make informed decisions.”
ALB: Having spent significant time in Hong Kong and Asia, how do you think your experience in the region will inform your approach to leading RPC globally?
Sassi: My experience in Hong Kong and across Asia has been invaluable in shaping my leadership style and strategic approach. Operating in such a dynamic, high-growth region has reinforced the need for agility - an essential quality when steering an international firm in today’s rapidly evolving market.
Asia’s fast-paced economic growth, shifting regulatory landscape, and geopolitical complexities have sharpened my ability to think strategically and adapt quickly to change. This global perspective will be instrumental as I take on the role of managing partner to ensure we remain responsive to local market needs while strengthening our global footprint.
Finally, my time in Asia has deepened my appreciation for seamless cross-border collaboration. Having worked closely with teams across jurisdictions, I’ve seen firsthand the value of leveraging our collective expertise to deliver the best outcomes for clients. Strengthening RPC’s ability to provide integrated, international legal solutions will be a key priority as we continue to grow.
Ultimately, my time in Asia has equipped me with a truly international outlook, one that balances strategic global ambition with a keen awareness of regional nuances.
ALB: The past year has seen numerous international firms scaling back in Asia, particularly greater China. For international firms, what will be the keys to continued success in the region?
Sassi: I see success for international firms in Asia as hinging on three key elements:
Firstly, adaptability. International firms must remain agile in response to the evolving regulatory, economic, and geopolitical landscape. I am acutely aware from my time spent in Asia that the legal environment here is becoming increasingly localised, and this requires law firms to closely acknowledge regional frameworks and collaborate with local partners, while maintaining a global mindset.
Second, deep market understanding, and sector specialisation is more critical than ever. Clients demand more than just legal knowledge and they need advisors who are in tune with, and fully understand, the commercial realities of their industries.
Third, a client-focused, value-driven approach with a commitment to long-term relationships is essential. The traditional law firm model is being challenged, and firms who can offer flexible, innovative solutions - whether through alternative fee structures, technology-driven efficiencies, or strategic advisory services - will stand out.
Ultimately, while the landscape is evolving, firms that embrace change, prioritise investment in the right expertise, and stay committed to delivering real value to their clients will continue to thrive.
ALB: The year 2025 seems to be one of growing uncertainty, particularly in light of the Trump administration’s recent actions. What role will international law firms play in helping clients navigate all this?
Sassi: This year, businesses are facing an increasingly complex landscape shaped by geopolitical shifts, economic volatility, and evolving regulatory frameworks. The recent actions of the Trump administration have added another layer of unpredictability, and we are waiting to see the longer-term impact on global trade, sanctions, and cross-border investments. This is where I see the role of law firms and their teams not only as legal advisors but as strategic partners who are at the forefront of helping clients make informed decisions.
Ultimately, in uncertain times, businesses need advisors who marry their technical excellence with commercial acumen. International law firms like ourselves with local presence, but a strong global mindset are well-positioned to help clients navigate legal complexities, mitigate risks, and drive sustainable growth in an unpredictable world.
