Global law firm  Baker & McKenzie has  advised French multinational advertising and communications company Publicis Groupe on its acquisition of Dubai-based digital advertising agency Flip Media in a deal that will bring the Paris-headquartered company into the fold of the U.S.-based advertising firm Leo Burnett Worldwide. 

“We are pleased to have been part of an important acquisition for this long-standing client of the firm,” said Tahan Thraya, Baker & McKenzie’s corporate partner based in Abu Dhabi. “The acquisition represents a significant investment in strengthening the Publicis Groupe’s digital offering in the region.”

The Baker’s team was led by Thraya, and was supported by Abu Dhabi corporate associate Georges Attieh. The value of the acquisition was not disclosed.

The international law firm has been an active player in M&A deals in recent days. Earlier this month, it advised Saudi Arabia-based Al-Babtain Power and Telecommunication Co on its 7.35 million euro ($9.6 million) acquisition of all the assets of French outdoor lighting and power transmission firm Petitjean SAS. ALB

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