International law firm DLA Piper has advised jewellery designer Tiffany & Co on the structuring of its joint venture with UAE-based Damas Jewellery, a deal that will allow for the wider expansion of the Tiffany brand across the region.

The partnership will see the transfer of operational, merchandising, and sales and marketing management for the Tiffany & Co brand in the UAE from Damas Jewellery to the former. Until now, Tiffany has sold merchandise on a wholesale basis to Damas, which operated the Tiffany & Co stores. Under the joint venture, the new entity will be incorporated in the UAE as TCO Damas Associates LLC.

DLA Piper's team was led by partner Sean Angle with support provided by Tim Watkins, legal director, and Govind Naidu, senior legal consultant.

"Retailers looking to operate in the UAE have a number of options regarding their corporate structure, and care must be taken from the start of the process to ensure the structure best supports the brand's identity and expansion objectives. We were delighted to support Tiffany, and look forward to supporting any future growth across the region," said Angle.

Shaheen Pasha is Middle East Regional Editor at ALB. Follow us on Twitter: @ALB_TheBrief.

Other related stories:

• DLA Piper Shanghai welcomes new employment counsel
• DLA Piper, CC advise on Doha Festival City financing