Intellectual property specialist Deanna Wong, who left Hogan Lovells in November after 14 years with the firm in Hong Kong and Beijing, has set up her own IP consultancy called DeLab Consulting.

The new consultancy will help with non-legal services, such as non-legal IP supply chain management, training and development services. Wong told ALB that she started DeLab Consulting “to deliver IP services to clients in a more bespoke/agile way, both in terms of delivery and service/charging structure.”

“The idea is to be able work closely with clients to be an integral part of their business strategy rather than sitting in the confines of a traditional large law firm offering pure legal advice from the outside,” she explained to ALB. “So the idea is to be like client's in-house IP consul, though we sit ‘out of house’ (whilst understanding clients often have internal headcount restrictions, etc).”

“The mission, put simply, is to be able to put some fun back into the work we do,” she added, “and to be outside the box, and deliver real practical commercial value with costs and time efficiency.”

In addition to providing non-legal IP services for DeLab, Wong will also be advising on IP legal services as a consultant at Hong Kong law firm Ernest Li & Co.

Wong is one of two senior IP practitioners who left Hogan Lovells recently. The other is Henry Wheare, who was appointed as an IP partner earlier this month at Nixon Peabody CWL.