According to a survey of general counsel in the UK and the U.S. conducted by content marketing platform Passle, almost half of GCs (48 percent) said they would ditch firms that do not keep them informed of relevant legal developments, with 61 percent of GCs preferring to work with law firms that proactively update them as the legal landscape changes. Law firms, therefore, need to make keeping GCs updated a priority.
As a law firm, how do you keep clients updated on changes to the legal landscape, including relevant legal developments?
Mohit Saraf, managing partner, Saraf & Partners
At Saraf and Partners, we are dedicated to ensuring that our clients are always well-informed and empowered to navigate the ever-evolving legal landscape. To achieve this, we have implemented a robust and proactive approach to keep our clients updated on relevant legal developments. We maintain open lines of communication with our clients through tailored newsletters, legal alerts, and client advisories. We organise insightful webinars & workshops on legal trends, provide personalised consultations to discuss specific legal changes, and leverage legal technology to monitor legal databases, news sources, and regulatory updates. We believe that informed clients are empowered clients. Our commitment to providing timely and accurate information sets us apart as a trusted partner in our clients’ legal journey.
Abhijit Joshi, managing partner, Veritas Legal
It is indeed an interesting question. There is a fine line between updating clients and dumping them with data on a sustained basis. The trick is in the quality of the update, as also how succinct is such update. We at Veritas Legal are constantly endeavouring to achieve this.
For important changes, we have “Newsflash.” In this, timing is critical; therefore, the ability to get this across to the client in a qualitative but extremely time-efficient manner is the key. We do have our quarterly newsletter, in which we have tried to concentrate on certain sectors. We hope to add more sectors to this newsletter. Webinars and knowledge-sharing sessions are also a great way to provide GCs and our clients’ internal teams with the latest legal insights and best practices.
The next is being adaptive in terms of communication. For example, during the pandemic, we adapted to a communication that was wholly focused on anticipating the clients’ issues and providing some solutions so the clients are in readiness, as the entire world was in an unknown zone. Therefore, to our mind, curation of updates and adaptability of the same is key to client communication.
Mamta Jha, senior partner, Inttl Advocare
Updating clients with latest legal developments is a cornerstone of Inttl Advocare’s philosophy. Considering the rapidly evolving legal landscape, keeping clients well-informed is non-negotiable since present and future business interests and strategies are dependent on the legal outlook. Knowledge-sharing instils confidence and comfort in global clients who are used to differing legal frameworks, and, thus, are heavily reliant on us to navigate the nuances of local law.
To keep our clients updated, we share periodic newsletters, emails, and presentations, apart from organising knowledge-sharing seminars during scheduled “sync sessions.” We also share detailed analysis of significant legal developments, so that clients make informed decisions, fully aware of competing benefits and pitfalls. We also pride ourselves in having a robust online presence focused on delivering latest legal updates, to ensure ready access thereto, Lastly, we also upskill our members to ensure that legal advice across the board is always current and relevant.
Sudip Mahapatra, partner, S&R Associates
We have a digital distribution architecture that we use to send regular updates to our clients on recent legal developments. In addition, lawyers often reach out to clients personally to inform them about regulatory changes. We also conduct periodic workshops for our clients on various legal developments.
