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Making a favourable first impression is important for businesses, and law firms are no exception. Developing good branding is an important way to communicate identity and positioning to clients, but lawyers say that getting it right requires careful consideration.
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Shipping and commodities-focused law firm Helmsman has expanded its corporate capabilities after hiring Lynette Koh to lead its corporate and finance practice in Singapore from Mizuho Bank, where she headed the legal function.
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Shipping-focused Singapore law firm Helmsman has recruited disputes expert Maureen Poh as a director from Ince, where she was a partner.
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Singapore shipping boutique Helmsman and Hong Kong’s Tang & Co have entered into a formal association.